Keyword research is the process of identifying the words and phrases that people use to search for information online, and then analyzing those keywords to determine which ones are most relevant and valuable to a particular website or business.
Keyword research is a critical part of any SEO strategy because it helps businesses understand what their potential customers are searching for and how to optimize their website content to meet those needs. By understanding the keywords that are most relevant to their business, websites can optimize their content to rank higher in search engine results pages (SERPs) and attract more traffic to their site.
To conduct keyword research, we use a variety of tools and techniques to identify popular search terms related to their client’s business or industry. This may involve analyzing search data from search engines like Google, Bing, or Yahoo, as well as using keyword research tools such as Ahrefs, SEMrush, or Google Keyword Planner.
Once a list of potential keywords has been identified, the we will analyze each keyword to determine its search volume, competition level, and relevance to the client’s business. Based on this analysis, we can then determine which keywords are most valuable to target and incorporate them into their SEO strategy.
Keyword research is an ongoing process because search trends and customer behavior can change over time. As such, it’s important to continually monitor and update a website’s keyword strategy to ensure that it remains effective and relevant.